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This web site states the following, "Revolutionize the way you think about kitchen and bathroom cabinets, with endless hues matching the vision in your minds eye, to remarkable storage solutions for simplifying your life." We noticed that the web page also said " Paired with the hard work ethic embedded in our roots Decora is Big City Style with Small Town Sensibilities." It also said " And weve exceeded expectations for 40 years! See Whats New . Decora offers a wide array of cabinetry door styles to make your room distinctively yours." The header had premium cabinets as the highest ranking optimized keyword. It is followed by stylish kitchens which isn't as ranked as highly as premium cabinets.