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This web site states the following, "For The Way You Live." We noticed that the web page also said " Your home is an expression of your personal style." It also said " With premium cabinets from Decora, youll find a wealth of ideas to create beautiful, functional spaces for the way you live. And our uncompromising quality ensures that youll love your Decora cabinetry for years to come. Decora offers a wide array of cabinetry door styles to make your room distinctively yours. We know your home is a personal reflection of who ." The header had premium cabinets as the highest ranking optimized keyword. It is followed by kitchen cabinetry and bathroom cabinetry which isn't as ranked as highly as premium cabinets.